Our knowledge helps you to convert your website visitors into customers.
Your business cannot survive without digital marketing, and,
Your investment in digital marketing is a waste if the visitors of your website do not become users, and,
Your website’s visitors do not turn into customers if they do not find their requirements easily.
Investment Management [Problem]
Spending money on adverting can increase visitors but not every visitor is a paying customer.
John Wanamaker (1838-1922), the father of modern advertising states:
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
Only a small number of visitors turn into paying customers.
Visitor into Customer [Solution]
Websites’ visitors turn into paying customers if their needs and expectations are met on your website.
To convert website visitors into customers, you need to understand; a) Users’ needs, expectations, habits, etc., b) Human behavioral patterns, and c)Transforming the process of knowledge in the human mind.
A good website is able to create or change users’ knowledge, attitude, and skills for making or changing a decision (valuing and buying a service or product).
Human Behavioral Pattern [Performance]
Users follow human behavioral patterns in following your website.
Users/customers learn new information, opinion, skill, and attitude through websites as well as real situations.
We Use Human Science in Web Designing for:
a) Understanding user groups and defining the goals
b) Preparing and organizing content dynamically
c) Mapping the user/customer journey
Customer Journey [Benefits]
Maximizing the number of customers requires including all user groups and predicting their customer journey.
Each user group has a special path to reach the destination based on their background and characteristics which is defined as the user’s journey.