IContentIC

Website Owners Journey

Our Mission

Our knowledge helps you to convert your website visitors into customers. 

Your business cannot survive without digital marketing, and, 

Your investment in digital marketing is a waste if the visitors of your website do not become users, and, 

Your website’s visitors do not turn into customers if they do not find their requirements easily.

Investment Management [Problem]

Spending money on adverting can increase visitors but not every visitor is a paying customer.

John Wanamaker (1838-1922), the father of modern advertising states:

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

Only a small number of visitors turn into paying customers.

Visitor into Customer [Solution]

Websites’ visitors turn into paying customers if their needs and expectations are met on your website. 

To convert website visitors into customers, you need to understand; a) Users’ needs, expectations, habits, etc., b) Human behavioral patterns, and c)Transforming the process of knowledge in the human mind.

A good website is able to create or change users’ knowledge, attitude, and skills for making or changing a decision (valuing and buying a service or product).

Human Behavioral Pattern [Performance]

  Users follow human behavioral patterns in following your website.

Users/customers learn new information, opinion, skill, and attitude through websites as well as real situations.

We Use Human Science in Web Designing for:

a) Understanding user groups and defining the goals

b) Preparing and organizing content dynamically

c) Mapping the user/customer journey

Customer Journey [Benefits]

Maximizing the number of customers requires including all user groups and predicting their customer journey.

Each user group has a special path to reach the destination based on their background and characteristics which is defined as the user’s journey.